93.7 KISS Country has always had a unique opportunity to utilize our on-air personalities for product / service promotion. It’s one way your business can cut through and gain a competitive advantage in marketing over your competitor as one of our on-air personalities promotes your business. Our on-air personalities provide a trust factor with our audience and they work!
A couple of other things to keep in mind:
• Majority of consumers say that their favorite personality influences their opinion AND they have considered or purchased a product advertised during their favorite show. The relationship progresses from fan to friend, with over 78% of listeners saying “I trust on-air personalities like a friend.”
• 53% of listeners say the main reasons they choose to listen to their favorite radio station are their favorite DJs, personalities, and shows
• 38% of listeners searched for a product or service that was recommended by their favorite personality or show
Why do On-Air Personality endorsements work?
According to research, consumers respond to endorsements for five primary reasons:
1. We like to see a familiar face on a product — it catches your attention, making the ad stand out.
2. Subconsciously, we want to be like the endorser (i.e. own/use similar products).
3. On-Air Personality endorsements can open up new demographic audiences — different ages and backgrounds for the product.
4. On-Air Personality Endorsements create the impression you’re getting a high-quality product.
5. We’re more likely to recall an ad with an endorsement from someone we trust.
Outgoing, energetic and fun …are just some of the words that describe Stefan Carpenter. Maybe it\’s his Fresno roots shining through or possibly his passion of communicating with and getting to know people. After leaving Fresno over 15 years ago and heading to Nashville to host a radio show he\’s made a U-turn back to California. Stefan or as his listeners know him \”Carp\” has been getting to know listeners for the past 25 years (he started in Fresno at 15). Stops along the way have included Santa Barbara, Modesto and Nashville but Carp says Fresno is his favorite city yet because it\’s home. He\’s hoping to be a part your day and hopefully gives you a reason to smile while you\’re at work, home, or in your car. If you don\’t, he guarantees your money back.
Jody Jo was raised in the Valley and graduated from Clovis West High School. She is a single mother of two beautiful daughters. She loves karaoke and sings in her church choir. She has been on the radio since she was 15 years old. She is a Clovis Rodeo Association volunteer. She has a pet Ball Python named Elizabeth. She loves TV shows like The Voice, Mad Men and How I Met Your Mother. She would rather be in jeans and a t-shirt.
Doesn’t like to cook, but loves going to dinner. She love vacationing…especially cruises and weekends to the coast.
Gnarley Charley grew up in Clovis and was named the “Class Clown” at Sanger High, Class of ‘85. He loves entertaining a crowd. He has more than 12,000+ followers, fans & friends on Facebook, Instagram and Twitter. He is Fresno Magazine’s reigning “Best Radio Personality of the Year”. He\’s also a stand-up comic and a ordained minister. You’ll see him hosting events all over the Central Valley including Copper River Crab Feed, Zoofari at Fresno Chaffee Zoo and the Go Red for Women Luncheon. Charley is passionate about helping charities like Valley Children’s Hospital with our annual Radiothon event.
Erica Pierce moved to the Central Valley from Minnesota in 2008. In her spare time, she loves to exercise, shop, and grab a bite to eat with friends. She\’s a member of the American Legion Auxiliary. She loves spending time with her husband, baby, and fur babies Prince and Posey. She has dreams of traveling.
